After a false start in 1912, impacted by the First World War, Madeleine Vionnet relaunched the House of Vionnet in 1923.
Called the Queen of the Bias Cut, Vionnet found returning clients in Old Hollywood stars like Greta Garbo, Katharine Hepburn, and Joan Crawford. Her pension for sensual shapes was a key component of 1930s fashion. She closed the house again in 1939 as the Second World War closed in. While her maison was short-lived, Vionnet has been credited by many designers as an inspiration for their own style, including Rei Kawakudo, Issey Miyake, Azzedine Alaïa, and John Galliano.